SEO/SEM
Search Engine Optimization & Marketing
Search Engine Optimization & Search Engine Marketing…Which one should you choose?
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two distinct but closely related strategies used in digital marketing to improve a website's visibility on search engine result pages.
What is SEO?
SEO stands for Search Engine Optimization and it focuses on optimizing a website's content, structure, and overall online presence to rank higher in organic (unpaid) search results.
SEO involves techniques such as keyword research, on-page optimization, link building, and improving user experience. The goal of SEO is to increase organic traffic and attract relevant visitors by appearing prominently in search engine results for targeted keywords. Essentially, you want to create the best possible answer to any user related query that may be related to your business area of focus.
What is SEM
SEM, or Search Engine Marketing, SEM involves paid search advertising, commonly known as pay-per-click (PPC) advertising, where advertisers bid on keywords to display their ads alongside search results.
These ads appear as "sponsored" or "ad" listings and are usually placed at the top or bottom of the search results page. SEM also includes other forms of paid advertising like display ads, remarketing, and shopping ads.
In Summary…
While SEO is focused on improving organic search visibility and attracting traffic through unpaid means, SEM leverages paid advertising to increase visibility, drive immediate traffic, and achieve specific marketing goals. SEM provides more control over targeting, ad placement, and ad messaging, allowing advertisers to reach their desired audience quickly. However, with an SEM campaign, once your ad budget is spent, your ads stop running. With SEO, your hard work has much longer lasting benefits that can continue to grow over time and generate long lasting exposure for your brand.
Both SEO & SEM are valuable tools in the amplification of your brand and growth of your business. Schedule a complimentary appointment with our specialist to learn more about how these tools can be used to grow your business.
EXAMPLE: Below is a sample of current clients we are working with as of 11/2023 and their page rank for Peter Hess Sound Massage Training Programs
Comprehensive Growth Solutions
COMPETITIVE MARKET ANALYSIS
Find where you exist within your marketplace. Set a baseline to measure growth, and target the industry leaders
KEYWORD RESEARCH
Through keyword research we can determine how your client base searches for you and optimize your website to be the best solution for those keywords.
CONTENT DEVELOPMENT
Create engaging content that is keyword rich, topic focused, unique to your brand, and provides your audience with a comprehensive answer to a given query.
STRATEGIC AD CAMPAIGN
Create a targeted ad campaign that is designed to resonate with those who are most likely to convert. Overtime these campaigns allow you to understand your dollar to conversion ratio.
TECHNICAL SITE AUDIT
Determine the quality of your existing website. A technical site audit allows us to fix any OnPage SEO issues that may be impacting your ability to rank better.
BACK LINK STRATEGY
Find & develop opportunities to build back links from trusted websites with high domain authority. Back links are a signal to google that you are a trusted authority in a given subject matter
Get your complimentary SEO Audit
We strongly believe that by empowering people with the best information, we help them to make qualified and informed decisions. We want to help you grow your business and avoid the seemingly endless list of bad actors in the game.
We know it’s tough to know where to turn when you are trying to seek help for growing your business. That is why we are offering a complimentary audit of your website. We believe that by doing this, we empower you with real information that will help you improve your website and/or grow your business. You will have no obligation to work with us, but we are here for you should you have the need.
Urban Analog continues to do a fantastic job of SEO
“David Wall and his associates at Urban Analog continue to do a fantastic job of SEO for my company. He has not only increased our search ranking and overall visibility, he’s improved, created and introduced new content on our site, and is a pleasure to work with. I can definitely recommend David Wall and Urban Analog!”
Greg Carter - Founder of Consumer Opinion Services
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