B to C tire distribution company
CASE STUDY
MVP relaunch with new brand
In 2012 TireBuyer.com had outgrown their beta product and the parent company decided to invest in a full product redesign.
At it’s genesis, TireBuyer was an experimental offshoot of The nation’s largest tire distribution company, American Tire Distributors (ATD).
The research conducted during the MVP phase of the product supported TireBuyer as a stand alone E-comm solution.
TireBuyer.com was launched to market with UA founder David Wall as the Lead UX architect.
Because they were able to beat the competitive landscape to a mobile first solution, TireBuyer quickly shot from an unknown contender to a key disruptor within the B to C online market.
David worked with TireBuyer for the next 5 Years as the lead SR level UX architect and was a key player leading the company to it’s strong standing in the market place. In 2017, David Wall left TireBuyer to pursue new opportunities.
A short time later David founded Urban Analog and, to his surprise TireBuyer reached out to him and became one of the first clients to hire him and his newly founded company.
We are proud to celebrate TireBuyer’s continued success
CLIENT
TireBuyer.com Est: 2009 | Backed by ATD (American Tire Distributor (largest tire distributor in the United States))
Project Overview
Project: Education section and Blog
Challenge: TireBuyer needed to develop more content that we could use to engage our audience.
SOLUTION
The blog's and educational pages were one of the ways we built trust into our brand. We educated our users on the importance of proper tire maintenance, usage, storage, installation, and offered answers to everyday questions.
Before we realized that we wanted to separate the educational forum into two parts, we entertained the idea of creating the blog right on the website. The separation allowed us to break structure and diversify our message. The blog allowed us to indirectly target users while the education center was specifically focused on user education.
“It is amazing to me how we take tires for granted... especially when you consider that they are the only thing between us, the road, and the other cars....”
