Social Media
In today's digital age, a strong social media presence is becoming increasingly important for businesses of all sizes to remain competitive.
More than half of the world now uses social media. This is why it has continued to be such a great tool for small businesses to use. It’s generally seen as an affordable way to expand your reach within a large targeted audience. Social campaigns also allow you to capture valuable insights into your intended customer’s behaviors and preferences, while allowing opportunity for real world feedback. This type of engagement helps businesses of all sizes to make informed decisions and improve their offerings.
Social Engagement & Social Marketing
Social media is one of the best ways to AMPLIFY your brand and connect with your customer base?
81% of consumers’ purchasing decisions are influenced by their friends’ social media posts.
71 % of these consumers are more likely to make a purchase based on those social media referrals.
59% of the world's population uses social media. The average daily usage is 2 hours and 31 minutes
Social Media is also one of the best ways to engage your customer base and expand brand loyalty. Increasing brand awareness and visibility is a big deal for any company looking to grow in the market place but, for a small business, this can be a crucial part of attracting new customers and growth.
3 Social Media tips to get you started:
Be genuine
There are definitely questions I ask my clients before I try to capture their voice in social media. Being genuine in social media is capturing a heightened sense of self. A good friend of mine told me that I should find inspiration in myself rather than finding inspiration in others. Do that for you and explore within before you start looking for things to be inspired by. What colors make you want to get up and create?
Be consistent
Social media is not just about mastering hashtags or algorithms. Social media is constantly evolving so there’s no reason for you to kill yourself trying to master “best practices.”
Being consistent just means making a commitment to post on a regular schedule. Social media algorithms often prioritize content from accounts that consistently post and engage with their audience. Posting irregularly won’t keep you “top-of-mind” when engaging your customers. Build a schedule and stick to it
Keep them engaged
There are definitely questions I ask my clients before I try to capture their voice in social media. Being genuine in social media is capturing a heightened sense of self. A good friend of mine told me that I should find inspiration in myself rather than finding inspiration in others. Do that for you and explore within before you start looking for things to be inspired by. What colors make you want to get up and create?